About Us

We have a simple yet profound belief: African artisanship deserves pride of place on the global stage.

More About Uma

When Was Uma Founded?

Uma is a luxury handbag and accessories house born in 2022, inspired by the modern African design ethos at the very heartbeat of Johannesburg, South Africa. The roots of Uma run deep in Africa's rich heritage, but it is inspired by a bold vision: to celebrate the power of African creativity, craftsmanship, and resilience.

Founded to bring vibrancy in culture, timelessness in tradition, and the flush of modern sophistication that defines Africa to the world's fashion consciousness. Each piece is thoughtfully handcrafted, marrying age-old techniques with contemporary design to create accessories that are beautiful but meaningful.

Our Vision

Uma's vision of the future reclaims Africa's positioning in the world of luxury. With eyes on innovation and great respect for tradition, we forge a way that connects Africa's rich design heritage with the global fashion community. Our mission is to be not only that brand that resonates in Africa but also the one that speaks to the world-redefining luxury, culture, and identity through fashion.

With every new collection, it is our endeavor to push the envelope with bold statements - a fusion of Africa's diversity with the universality of our designs. Be it Johannesburg, Paris, New York, or Tokyo, every time you carry a piece of Uma, you are carrying a piece of Africa along with you.

The Mission

The Uma dream is a masterpiece of this vision to be the leading fashion company across borders. We see African fashion having its unique voice, which is bold, colorful, and expressive, and we want to share this with the rest of the world. While growing, we remain committed to continuously elevating our designs to reach more people and uphold our African roots. From exquisite materials, detailed craftsmanship, and fresh design ideas come accessories-handbags that remind one of timeless pieces for the modern fashionista.

Our brand is not about fashion; it's about empowerment. In our case, close collaboration with skilled artisans all over the continent means support for local craftsmanship and thus helps in creating sustainable job opportunities. Every creation of Uma is a product of collaboration - a way of respecting hands and hearts and bringing it to life. We believe in sustainability and ethical production; we make sure that the materials and processes are sensitive to the environment, guaranteeing quality in luxury.