Uma | A Bag Story
Hello and thank you for visiting our site!
Your coming here helps us grow Uma and make a name for ourselves in the world of fashion and accessories. It also helps us celebrate African heritage and craftsmanship. Let's delve into the story behind our proudly African brand.
What inspired Uma?
Bags By Uma was born out of a passion for showcasing the rich cultural tapestry of Africa I also wanted to create a brand that not only celebrated culture but also highlighted the talent and creativity present in the African continent. Drawing inspiration from both local traditions and international fashion trends, my goal was to present products with a unique blend of heritage and modernity.
I spent my teenage years in South Africa and during that time my mother taught me tailoring. And from there I found myself making bags. I would spend hours of my time sketching and scrolling for inspiration and as soon as my mom was off the machine I would seize the opportunity.
I started supplying my little creations to a local tour company and this led to flea markets and an Etsy shop. I was a really motivated 17-year-old. And my little milestones have continued to encourage me to grow Uma into a global brand.
What is Uma?
A proudly African brand committed to blending local craftsmanship with international design aesthetics our products are a reflection of this. Each handbag and accessory is carefully crafted to showcase the intricate beadwork, vibrant colors, and unique patterns that are synonymous with African culture. At the same time, Uma keeps a pulse on global fashion trends, ensuring that its products are not only culturally rich but also stylish and contemporary.
Where is Uma?
While my roots lie in Zimbabwe, I developed a deep admiration for South Africa growing up here. It's not just because of the diversity and opportunities but the fluidity of life. It's an "ANYONE CAN BE ANYTHING" type of environment. It's your dream that speaks for you.
South Africa also serves as a gateway to the global market. The diverse and dynamic environment of South Africa provides us with the perfect backdrop to grow and expand its presence.
Who Are We in the World of Fashion?
As our brand grows, we aspire to stand out in the crowded fashion industry for our authenticity and commitment to sustainability. We place a strong emphasis on ethical practices and environmental responsibility, ensuring that each product is not only beautiful but also made with care for the planet.
As Uma continues to make waves in the world of fashion, it remains true to its roots and vision of celebrating African heritage. With our vision at the helm, Uma is not just a brand; it is a movement towards showcasing the beauty and talent that Africa has to offer.