What Is Quiet Luxury? And All The Brands You Need To Know in 2025

In the world of fashion, trends come and go, but one that’s captured attention and is here to stay is quiet luxury. This concept is all about understated elegance and the art of luxury that doesn’t scream for attention. If you’ve noticed a shift away from flashy logos and towards quality craftsmanship, timeless styles, and subtle sophistication, you’ve spotted quiet luxury in action.

Here, we’ll dive into what quiet luxury really means, why it’s become so popular, and the must-know brands embodying this aesthetic in 2025.

What Is Quiet Luxury?

Quiet luxury isn’t about wearing your wealth on your sleeve. It’s about selecting high-quality, beautifully crafted items that speak to taste and longevity. Think of it as luxury in its purest form—where the quality of materials and the precision of design do the talking.

 

Key Characteristics of Quiet Luxury:

• Minimal Branding: You won’t find oversized logos or loud branding. The pieces are often logo-free or have discreet brand markings.
• Timeless Design: These pieces are intended to last for years, both in terms of quality and style.
• Focus on Craftsmanship: Quiet luxury prioritizes expert tailoring, quality materials, and sustainable production.
• Understated Elegance: This style projects confidence, self-assurance, and sophistication without needing validation from flashy logos.

This shift towards quiet luxury reflects a cultural preference for substance over status, with buyers increasingly interested in brands that emphasize craftsmanship, environmental responsibility, and longevity.

 

Why Is Quiet Luxury Not So Quiet?

Quiet luxury has gained traction as consumers seek a more authentic and personal approach to style. In a world full of fast fashion and disposable trends, quiet luxury offers something different—pieces that stand the test of time, feel unique, and often come with a story. Additionally, the rise of conscious consumerism means that people want to invest in fewer, better items rather than constantly chasing trends.

 

Top Quiet Luxury Brands You Need to Know in 2025

 

If you’re interested in embracing this trend, here are the brands that define quiet luxury in 2025. Each of these brands represents an investment in quality, timelessness, and sustainable style.

 

1. The Row

Founded by Mary-Kate and Ashley Olsen, The Row is known for its minimalist designs and uncompromising quality. The brand focuses on clean lines, muted colors, and luxurious materials. The absolute go-to for elevated basics and sophisticated pieces that feel effortlessly chic.

 

2. Loro Piana

Italian label Loro Piana has become synonymous with quiet luxury. The brand’s focus is on high-end fabrics like cashmere and vicuña, which result in ultra-soft and long-lasting pieces. Loro Piana’s collections are refined, timeless, and perfect for those who appreciate discreet opulence.

 

3. Brunello Cucinelli

Brunello Cucinelli, often referred to as “The King of Cashmere,” is a champion of high-quality, ethically made fashion. His brand is known for understated luxury, impeccable tailoring, and a warm, natural color palette. Cucinelli’s designs are crafted to be as comfortable as they are luxurious, balancing style with functionality.

 

4. Gabriela Hearst

Gabriela Hearst’s designs are the epitome of quiet luxury with a strong emphasis on sustainability. Her collections feature rich fabrics, minimalist silhouettes, and a muted palette. From leather bags to tailored coats, each piece is designed to be investment-worthy, high-quality, and environmentally responsible.

 

5. Totême

Swedish brand Totême offers a Scandinavian approach to quiet luxury. With a focus on minimalism, Totême creates effortlessly chic pieces that are practical yet sophisticated. Totême’s essentials, like oversized blazers and classic jeans, are designed to mix and match for a cohesive, timeless wardrobe.

 

 

6. Khaite

Khaite is a New York-based brand known for its modern yet timeless approach to luxury. The brand’s collections include elevated essentials like cashmere sweaters, elegant coats, and versatile denim. Khaite is perfect for those looking to add a hint of quiet glamour to their wardrobe.

7. A.P.C.

French label A.P.C. has long been a staple for understated luxury with its simple designs, clean lines, and quality materials. Known for denim, sweaters, and chic outerwear, A.P.C. has perfected the art of creating wardrobe basics that feel effortless and versatile.

 

8. Maison Margiela

Maison Margiela offers a more avant-garde approach to quiet luxury. Known for its deconstructed styles and experimental silhouettes, Margiela is for those who appreciate subtlety with a twist. Despite its bold designs, the brand maintains a sense of restraint that aligns with quiet luxury.

 

9. Jil Sander

Jil Sander is often regarded as the pioneer of minimalist luxury. Known for clean lines, muted colors, and precise tailoring, Jil Sander’s pieces exude sophistication without excess. If you’re looking for wardrobe staples with a polished edge, this brand is a perfect match.

 

10. Hermès

And course....Hermès.

Though Hermès is widely recognized for its luxury, the brand’s approach is more refined than flashy. With a focus on artisanal craftsmanship and heritage, Hermès offers understated luxury through its timeless bags, scarves, and ready-to-wear collections.

 

Styling Quiet Luxury

Adopting quiet luxury is about curating a wardrobe of versatile, quality pieces that reflect your unique style. Here are some styling tips to achieve the look:

1. Invest in Elevated Basics: Think high-quality t-shirts, cashmere sweaters, tailored trousers, and classic coats that serve as wardrobe staples.
2. Embrace Neutrals: Neutral colors like beige, gray, navy, and black are common in quiet luxury, as they lend sophistication and versatility.
3. Mix Textures: Create depth in your outfit by combining textures, like cashmere, leather, or silk, for a look that’s understated yet luxurious.
4. Choose Quality over Quantity: Prioritize quality and craftsmanship over the number of items in your wardrobe. A single, well-made piece can elevate an entire look.
5. Focus on Accessories: Accessories in quiet luxury are subtle and refined. Opt for minimalist jewelry, structured bags, and quality leather shoes.

 

 

Conclusion

Quiet luxury represents a timeless approach to style that values quality and craftsmanship over logos and trends. It’s about choosing pieces that make you feel comfortable, confident, and effortlessly sophisticated. Whether you’re already a fan or just exploring this trend, embracing quiet luxury is an investment in both your wardrobe and your personal expression. So, step into 2024 with a wardrobe that whispers elegance and speaks volumes.